achievements: improving awareness

One of our priorities in 2006-7 was to raise people’s awareness of WRVS and the benefits we bring.

Another crucial element of our volunteer recruitment strategy will be to increase our profile and improve our reputation. Although we have seen a significant increase in the amount of local and national media coverage of our work during 2006-7, our profile remains substantially lower than other national charities and many people still have outdated perceptions about WRVS. Consequently we have to find new ways to attract new volunteers, supporters and donors and we have to ‘sell’ WRVS to them.

To help us improve our profile and reputation we have recruited a new director to develop and deliver our marketing and fundraising strategy.